In 2012, we had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors – Blue Ice, Fruit Punch and Lemon Lime – Quickly evolved into something much more…A movement. A culture. A Community. Over the course of the last decade, we have become The Official Energy Drink of Esports®- Maintaining the industry’s largest, most passionate, and most diverse community of fans, customers, creators and partners alike.